Husband & Wife Indie Pop Duo Che-Val Announce Debut Album, Waterproof

To Be Released April 22, 2016 via Factory Underground Records

“You’ll be hearing it in your head all day after the first listen”The FC Beat Magazine

“They have sampled some of the best practices from 80s music and created something that is modern, exciting,and enjoyable”Mistree Magazine

Norwalk, CT – April 14, 2016 – Described as "Ike and Tina meets Matt and Kim," Connecticut’s musical power couple, Che-Val, have announced their debut full length, Waterproof. The album, to be released through Factory Underground Records on April 22, showcases the indie pop group’s varied influences in ten tracks as classic meets modern. Consisting of husband and wife, Kenny and Laura Cash, Che-Val uses retro styles and brings them into the future with cutting edge production. Laura teaches science by day, but writes and belts out emotive vocal hooks by night. Her background in pop and country is blended with Kenny’s ear for hip-hop, funk, and soul in a collaborative songwriting process. Their vision is then furthered through Kenny’s own engineering and production skills as a multi-instrumentalist Berklee College of Music graduate. Che-Val blasted into existence with their very first single, “My Beat”, climbing to #52 on the Mediabase “Top 40” Activator chart in 2014. The sound of this 80s dance track is contrasted in the modern pop ballad that is “Waterproof”, which even brings in elements of a live orchestra. Collaboration is another key to Che-Val's sound as "The Lead" features a fresh guest spot by Bronx based rapper Rothstein while "Oh Darling" takes influence from 1970s soul, bringing in a live horn section by the Funky Dawgz Brass Band. The band’s dichotomy is further demonstrated by the two cover tracks on this album: “Classic Man" by the Grammy nominated Jidenna and “God Only Knows” by The Beach Boys. Che-Val brought their personal flare into both covers with a remix of the former and a chilling a cappella take on the latter. The end result is a striking cognitive dissonance in their music that fans have fallen in love with. Building up their fanbase through the local community, expert use of social media, and a strong focus on the interplay of music and visuals, the band has been steadily on the rise since their inception. With each single release the band has handcrafted their personal sound and looks as evidenced in the Alice In Wonderland inspired video for “Gone Mad”, which premiered exclusively last year in Vents Magazine and resonated throughout the international cosplay community. Waterproof sees all of the band's previous work come together and is sure to cause a serious case of the earworms. Waterproof Track Listing: 1. Oh Darlin 2. My Beat 3. Waterproof 4. Gone Mad 5. The Lead (feat. Rothstein) 6. Don’t Give up on Me 7. Classic Man (Jidenna remix) 8. Poison (feat. Lighta) 9. Love Still Waiting (feat. Funky Dawgz Brass Band) 10. God Only Knows (Beach Boys cover)


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The latest music video from alternative rockers EDISUN, "Pins and Needles" from their incredible album "Collision," released by Factory Underground in association with Sono Recording Group (SRG Records) on July 31, 2015. This album of nine new songs has been distributed world-wide through ILS Music Group, 3rd party aggregate to Universal Music Canada and Caroline Music US and International.

Directed by John Shyloski, the video was produced and edited on-location at Factory Underground Studio in Norwalk, Ct. The song "Pins and Needles" was recorded at the Factory Underground, with executive production by Claude Villani, production by Charley Drayton, with mixing and mastering by John Shyloski. "Pins and Needles" was written by Ethan Isaac and Joel P Kelley, and published by Echo The World (ASCAP) copyright 2015.

Edisun, whose career trajectory started with their 2011 self-titled debut album sending tracks "Medicate" and "Wide Awake" to the Top 40 of Mediabase Active Rock radio chart, first rose to national prominence after becoming the first hard rock band to tour front-line military bases in Iraq and Afghanistan performing for American troops in the Second Gulf War. Invited guests of Armed Forces Entertainment and the USO, Edisun were featured on ABC World News Tonight, in the pages of Rolling Stone, Wall Street Journal, and several other major newspapers--before they completed demos for their first album.

While the road to rock stardom is seldom an easy journey, no rock n roll band ever expects their first tour as a band to be in an active war zone, a Blackhwak helicopter for a tour bus, and Kevlar body armor worn in 100 degree desert heat. For Edisun, this is exactly how it happened for them--and according to Edisun vocalist: "an experience that changed all our lives, and part of the reason we are still playing music to this day." Edisun has to date performed for US soldiers in 25 countries, and are active supporters of veterans causes such as Wounded Warriors.

Follow Edisun online at

Edisun "Collision" is available on iTunes worldwide:

Also look for "Pins and Needles" and other songs from "Collision" on Spotify: (Record Label and Label Services) (Record and Video Production)

#musicvideo #Edisun #rockmusic #alternativerock #YouTube

Responding to the need of independent and emerging artists desiring increased social media presence, Factory Underground recently announed that is offering a Social Media Management, Publicity and Marketing Starter Package through its Label Services Division. The platform has been priced to meet the budget of these artists, while still over delivering on targeted results.

Marketing materials including a custom-written bio, press "one sheet," and one custom written-distributed 'press release" round out the package, which also includes a monthly consultation-strategy session and

From Marc Alan, Factory Undergrond Records Director of Marketing: "We saw that with our formidable in-house services, we are in position to help not only our own label artists but our recording clients as well, many of whom desperately need these services, but don't all come with major label promotional budgets. We designed this program to be affordable to independent artists, who are the core of our business."

For more information: Click here

#recording #socialmedia #labelservices #promotion #indiemusic #marketing #publicity