Factory Underground Records

Independent Record Label

Norwalk, CT

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FACTORY UNDERGROUND RECORDS PRESENTS INDIE ALT-POP MUSIC ALBUM "WATERPROOF FROM HUSBAND AND WIF



Husband & Wife Indie Pop Duo Che-Val Announce Debut Album, Waterproof

To Be Released April 22, 2016 via Factory Underground Records


“You’ll be hearing it in your head all day after the first listen”The FC Beat Magazine

“They have sampled some of the best practices from 80s music and created something that is modern, exciting,and enjoyable”Mistree Magazine


Norwalk, CT – April 14, 2016 – Described as "Ike and Tina meets Matt and Kim," Connecticut’s musical power couple, Che-Val, have announced their debut full length, Waterproof. The album, to be released through Factory Underground Records on April 22, showcases the indie pop group’s varied influences in ten tracks as classic meets modern. Consisting of husband and wife, Kenny and Laura Cash, Che-Val uses retro styles and brings them into the future with cutting edge production. Laura teaches science by day, but writes and belts out emotive vocal hooks by night. Her background in pop and country is blended with Kenny’s ear for hip-hop, funk, and soul in a collaborative songwriting process. Their vision is then furthered through Kenny’s own engineering and production skills as a multi-instrumentalist Berklee College of Music graduate. Che-Val blasted into existence with their very first single, “My Beat”, climbing to #52 on the Mediabase “Top 40” Activator chart in 2014. The sound of this 80s dance track is contrasted in the modern pop ballad that is “Waterproof”, which even brings in elements of a live orchestra. Collaboration is another key to Che-Val's sound as "The Lead" features a fresh guest spot by Bronx based rapper Rothstein while "Oh Darling" takes influence from 1970s soul, bringing in a live horn section by the Funky Dawgz Brass Band. The band’s dichotomy is further demonstrated by the two cover tracks on this album: “Classic Man" by the Grammy nominated Jidenna and “God Only Knows” by The Beach Boys. Che-Val brought their personal flare into both covers with a remix of the former and a chilling a cappella take on the latter. The end result is a striking cognitive dissonance in their music that fans have fallen in love with. Building up their fanbase through the local community, expert use of social media, and a strong focus on the interplay of music and visuals, the band has been steadily on the rise since their inception. With each single release the band has handcrafted their personal sound and looks as evidenced in the Alice In Wonderland inspired video for “Gone Mad”, which premiered exclusively last year in Vents Magazine and resonated throughout the international cosplay community. Waterproof sees all of the band's previous work come together and is sure to cause a serious case of the earworms. Waterproof Track Listing: 1. Oh Darlin 2. My Beat 3. Waterproof 4. Gone Mad 5. The Lead (feat. Rothstein) 6. Don’t Give up on Me 7. Classic Man (Jidenna remix) 8. Poison (feat. Lighta) 9. Love Still Waiting (feat. Funky Dawgz Brass Band) 10. God Only Knows (Beach Boys cover)

Che-Val

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Radio Contact: Brandon Day, Tinderbox Music

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